Latino Memphis Festival 2014 and 5K Race

On May 3, Latino Memphis will hold the Latino Memphis Festival 2014, including the 4th annual CincoKMayo 5K Race. This fun, family-centered event celebrates Memphis' growing Hispanic community while once again serving as a destination for runners, families and those simply interested in learning more about Latino culture. Proceeds raised will support Latino Memphis and our goal of improving access to healthcare, education and justice within the growing Hispanic community in the Memphis area.

Like last year, the 2014 Festival will feature many popular attractions:

  • 5K Race
  • Kids' Activities and Fiesta Games
  • Family Run/Walk
  • Salsa Tasting Contest
  • Live Entertainment
  • Food Vendors
  • And More!

The Festival will also feature a Latino Cultural Showcase that will educate attendees on the diverse cultures in different Latino countries. Attendees will visit booths for each country and learn about that country's culture through informational materials, in-person discussions and arts and crafts. This year's festival will focus on Colombia, while also showcasing other Latino countries such as Venezuela and Mexico.

Event Schedule

Featuring DJ Miguel Angel Valdes

8:00 am: Runners and Salsa Teams registration
8:30 am: Salsa Making Starts
9:00 am: 5K Begins
9:10 am: Mayor Mark H. Luttrell, Jr.
9:30 am: Soccer game (Senior Division)
9:30 am: Salsa Making Ends
10:00 am: Salsa Voting Ends
10:00 am: Mayor A.C. Wharton, Jr.
10:30 am: Awards Ceremony for the 5K, Soccer game & Salsa Competition
12:00 am: Colombia (Alex Matlock & Clara Ospina)

Entertainment Line-Up

9:15 am: Bachata (Noe Ramirez y Raquel Dugol)
9:35 am: Sentir Venezolano, Señoras (Venezuela)
10:05 am: Grupo de Danza Azteca Xochiquetzal (Mexico)
11:00 am: Sentir Venezolano, Niñas (Venezuela)
11:30 am: CazaTeatro
1:00 pm: Bomba y Plena (Puerto Rico)
2:00 pm: Brazilian Zamba (Luciana Braymore)
2:10 pm: Zumba class (María Alvaranga)
3:00: Fiesta Ends!

Can't run in the 5K Race? Register as a Virtual Runner!


Click here to Register for the 5K

Click here to Apply to Be A Vendor

Have a great salsa recipe? Enter the Salsa Contest!



ServiceMaster (Gold Sponsor)

Memphis Light, Gas and Water (Silver Sponsor)

TruGreen (Silver Sponsor)

Comcast (Bronze Sponsor)

Christian Brothers University (Bronze Sponsor)

First Tennessee Bank (Bronze Sponsor)

La Prensa Latina (Bronze Sponsor)

Lowe's (Bronze Sponsor)


Other Sponsors:
Donati Law Firm
Fleet Feet
Gaskill Strategies, LLC
Healthcare Concepts, Inc.
Munoz Brothers Sign Care
V.I.S.A., Inc. - VISA & Immigration Services Assistance


Interested in a sponsorship? Contact Alvis Otero at for more information.

Copyright © 2014 Latino Memphis, a 501(c)3 organization

6041 Mt. Moriah Extended,    Suite 16 ,   Memphis, TN 38115   (901) 366-5882